Wednesday, August 25, 2010 ~ 5:26 PM

ART 341 - #2

Food truck research

Being a "foodie" myself, I decided to work with the food truck idea. I attend First Fridays in Venice frequently so it's exciting to work with something I have a great appreciation for. Being a waiter at a Thai restaurant for the past two and a half years, I feel like I have great knowledge of Thai food so I decided the truck would feature on-the-go Thai cuisine.

As for the logo, I want to do something that looks modern yet traditional to the Thai culture. I'm thinking about going with warm colors - reds, yellows, orange, maroon, brown, etc. Maybe a hint of a lime green as well. The Thai decor at my work is obviously a big inspiration to start with but I went ahead and googled some images that I thought would be appropriate for this project as well.

Some miscellaneous Thai symbols.
The country


Elephants are sacred in Thailand and are also a means of transportation (of people and food).


The mandala is a staple in Thai decor and Buddhist imagery.


Don't really understand what this is, must be Thai Romeo & Juliet. Anyhow, you get the idea...


Basil leaves are commonly used in Thai cuisine. I'd like to work this into my logo somehow.


I'm pretty stoked about this first project, I would like this to eventually become a portfolio piece so please feel free to give me your thoughts and suggestions!